Opening Remarks In modern rapidly changing business world, staying ahead of the competition is essential. Competitive analysis has traditionally been a core approach for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this

    Introduction In today’s fast-paced corporate environment, maintaining an edge of the rivals is essential. Competitive analysis has always been a core strategy for gaining a market edge, but the emergence of AI technology has transformed this process. AI-powered tools

    Overview Social media marketing has evolved significantly in recent years, shaped by shifts in innovation, consumer actions, and business needs. A major transformation in the advertising sphere has been the emergence of artificial intelligence (AI). AI’s capability to re